Transforming heirloom wedding dresses into modern pieces with meaning.

Founded by designer Lovell Cox, Lovellfaye began with a deep appreciation for the stories woven into heirloom wedding dresses and a passion for reimagining them for today’s bride.

With a name like Lovell, perhaps the bridal industry was always part of her future. At just five years old, Lovell asked her mom to throw her a bridal-themed birthday party — an early glimpse into the lifelong love for weddings, fashion, and design that would continue to shape her path for years to come.

That passion eventually led her to study Textile and Apparel Management at the University of Missouri before moving to New York City to intern under bridal designer Hayley Paige in the Garment District, where she discovered her true calling within the bridal industry.

What began as a home studio in Dallas, Texas has since grown into a specialized design studio in NYC’s Garment District, redesigning heirloom wedding dresses for brides across the country and becoming nationally recognized for transforming sentimental gowns into modern designs that honor the past while creating something beautifully new.