Lovellfaye

Investment Guide

Welcome, we’re so glad you’re here.

Thank you so much for reaching out and sharing your interest in redesigning your heirloom wedding dress with Lovellfaye. We are incredibly honored to be considered for such a meaningful part of your wedding day and cannot wait to learn more about your vision.

Below, you’ll find an overview of the Lovellfaye redesign experience, including our design process, pricing structure, and what to expect throughout your custom heirloom journey.

Please note that availability is limited and reservations are booked on a first-come, first-served basis.

  • During your consultation, we discuss your vision, heirloom garment, and possible redesign directions tailored uniquely to your style and wedding day.

    We are currently booking 2026 and 2027 brides.

  • Following your consultation, custom redesign sketches will be created based on your heirloom gown and design vision. This phase allows the design direction and reconstruction scope to be fully developed before booking your project.

    Sketches are typically delivered within one week and are credited toward your final redesign invoice upon booking.

  • You will meet with designer Lovell in person at the Lovellfaye Manhattan studio to bring your heirloom redesign vision to life through a personalized fitting experience.

    Bespoke & Modern Memories

    • Fittings ideally begin approximately 6 months before your wear date
    • Most redesign projects require a minimum of 3 in-person fittings over a 3–4 month period
    • Fittings take place in the Lovellfaye studio located in Manhattan, NYC

    Memorable Additions

    • Accessory designs are discussed virtually and can be shipped nationwide
    • In-person fittings are not required for accessory projects

Lovellfaye Pricing

Bespoke Memories

Starting at $3,000

  • Fully custom gown created from your heirloom wedding dress materials

  • Custom sample garment created before final construction

  • Approximately 3 in-person fittings in NYC

  • Most custom heirloom short dresses fall between $3,000-$4,500

Bespoke Heirloom Dress by Lovellfaye

Bride wearing mother's wedding dress that was redesigned into something modern

Modern Memories

Starting at $1,800

  • Your heirloom wedding dress thoughtfully transformed into a modern silhouette

  • Watch your heirloom dress transform through an evolving design process

  • Approximately 3 in-person fittings in NYC

  • Most short heirloom redesigns fall between $1,800–$2,200 while full-length ceremony gowns are quoted separately based on reconstruction complexity

Heirloom Redesign by Lovellfaye

Memorable Additions

Starting at $125

  • Custom accessories created from your heirloom wedding dress

  • Designed to preserve sentimental details for years to come

  • Designed virtually and shipped nationwide

  • Custom embroidery available on all accessories

Heirloom Accessory Creations by Lovellfaye

Frequently Asked Questions

  • Lovellfaye is currently accepting a limited number of 2026 and 2027 brides. Because each heirloom redesign is highly personalized and completed through a custom fitting process, availability is intentionally limited each year.

    We recommend inquiring as soon as you are seriously interested in beginning the redesign process to allow ample time for consultations, sketches, fittings, and construction before your wear date.

  • This is incredibly common — in fact, the majority of Lovellfaye brides require some level of resizing or reconstruction to achieve their desired fit and silhouette.

    During your virtual design consultation, Lovell will walk through personalized redesign options based on your specific heirloom gown and vision. Depending on the dress construction and available fabric, resizing solutions may include restructuring the bodice, utilizing additional fabric from the train or skirt, reapplying lace appliqué, incorporating corsetry, or fully reimagining portions of the gown.

    Once we see photos of you in the dress, we can begin determining the best reconstruction approach and share examples of similar heirloom redesigns completed for past Lovellfaye brides.

  • You have already completed the first step by submitting an inquiry. The next step is scheduling a virtual design consultation where we will discuss your heirloom gown, wedding vision, and possible redesign directions tailored specifically to you.

  • During the virtual design consultation, we discuss your heirloom wedding dress, design inspiration, desired silhouettes, and overall vision for your wedding day. Whether you are interested in a full heirloom redesign, bridal wardrobe pieces, or custom accessories, the consultation allows us to begin exploring thoughtful ways to transform your gown.

    Following the consultation, custom sketches are created based on the ideas discussed to help visually develop the redesign direction before moving into the full redesign process.

  • Yes! The Lovellfaye redesign process is intentionally collaborative and evolving. While the consultation and sketch phase establish the initial design direction, many final design details are refined throughout the fitting process once you are able to see the garment on in person.

    Fittings allow us to thoughtfully explore proportions, silhouettes, fabric placement, and finishing details together so the redesign feels uniquely tailored to you and your vision. Minor design adjustments throughout the process are completely normal and often part of bringing the final heirloom piece to life.

  • Yellowing and staining are incredibly common with vintage and heirloom wedding dresses. Lovellfaye has trusted referral dry cleaners who specialize in heirloom wedding dress cleaning and restoration, while select lace cleaning and brightening treatments can also be completed in-house depending on the fabric and condition of the gown.

    The cleaning approach depends on both the condition of the gown and your redesign vision. Some brides choose to preserve the natural vintage character of the fabric, while others prefer a brighter restoration prior to reconstruction.

    If certain stains or discoloration remain, we are often able to thoughtfully redesign around them in creative ways that preserve the beauty and sentiment of the original gown.

  • Most heirloom redesign projects are completed within approximately 12–14 weeks once fittings begin. Timeline may vary depending on the complexity of the redesign and your wear date.

    Rush options may be available for select accessories.

  • Yes! All unused heirloom materials are carefully returned following the redesign process. Many brides choose to preserve the remaining fabric alongside their new piece for future keepsakes, accessories, or additional heirloom projects later on.

    Over the years, many Lovellfaye brides have returned with their remaining fabric to create meaningful accessories for future generations and family members.